Crafting integrated, insight-led campaigns that move people.

ABOUT MY WORK

I’m a strategic marketing leader with roots in education and a career built on understanding people. I use insight and narrative to shape integrated brand, content, and campaign ecosystems that make audiences feel something and take action. My approach is simple: clarity first, impact always. I design marketing that connects human behavior with creative strategy, creating work that reflects culture, elevates brand story, and produces results that matter.

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WHAT I DO

Integrated Marketing Strategy

Brand & Content Strategy

Creator & Influencer Programs

Full-Funnel Campaign Architecture

Public Relations Strategy

Proven Results

Operational Impact

Improved team efficiency by 25% and strengthened cross-functional alignment by 40% through scalable, KPI-driven content operations.

Pipeline Growth

Drove $200M+ in closed pipeline and built a $140M FY24 pipeline by leading enterprise brand and content strategy across global campaigns.

Anthology (Blackboard)

Curriculum Associates (i-Ready)

Full-Funnel Growth

Delivered 4000% user growth, 80% organic traffic gains, and a 20% revenue increase through integrated storytelling and channel strategy.

The School Planner Company by Mimeo

Work Highlights

Transformative Global Content Strategy

Anthology Inc (formerly Blackboard)

By creating an SEO-optimized editorial calendar, I orchestrated and implemented a global content strategy and brand campaign, bringing marketing teams together and breaking down silos. By combining organizational goals, buyer personas, and themes, this transformative approach yielded significant results. As a result of this strategic shift, we saw an 82% increase in web and social media traffic, a 30% increase in lead generation, a 20% increase in search engine rankings, and an astounding 81% increase in organic search traffic. Additionally, our content was featured on Edsurge, University Business, Inside Higher Ed, Times Higher Ed, Fierce Education, and Educause.

Results

+94 million impressions

+81% increase in corporate blog views

+$200 million in FY23 closed pipeline from brand campaign initiatives

+50% increase in international audience engagement

+81% growth in organic search traffic

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Teacher Feature Influencer Campaign

The School Planner Company by Mimeo

I created and developed an influencer-based blog series and social media campaign that highlights educators making an impact in and out of the classroom to increase SPC's online visibility and drive sales. I collaborated with 50+ teachers across the country, with a combined social reach of more than 10 million, to gain their unique perspectives and create engaging content.

Results

+800% increase in social and referral traffic

+275% increase in leads from social media

+25% increase in new business sales YoY

Read series

To increase candidate conversion, I designed, branded, and facilitated a new employee virtual engagement program called TCS ALIGN. The program consisted of three engagement events that enabled candidates to engage with peers, recent hires, and senior leadership from multiple business units at TCS.

TCS ALIGN was awarded the Campus Forward Award in 2021 & 2022 for "crafting a standout candidate experience," with a 91% participant conversion rate and an increase in the total candidate conversion rate of more than 50%.

Award-Winning TCS ALIGN Program

Tata Consultancy Services (TCS)

Results

300+ participants

+51% increase in candidate conversion

88% total candidate conversion

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Social Emotional Learning Planner Line

The School Planner Company by Mimeo

I pioneered the Social Emotional Learning (SEL) Planner line in 2022 to launch an all-inclusive solution focused on student mindfulness and mental health, and I integrated it into cross-marketing channels globally, achieving +$1 million in revenue. The SEL planner page options incorporate the five SEL principles to help students gain a better understanding of themselves and the world around them and feature my hand-rendered cover designs and leveled content pages.

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Marketing Materials | Design & Copywriting